Nike x Victor Solomon event On-Site Engraving

I had the pleasure of bringing on-site live engraving to the Nike x Victor Solomon launch party at Shoe Palace on Melrose in Los Angeles. The energy at Shoe Palace was incredible, with sneaker culture and design coming together for a release that felt like a true celebration of craftsmanship.

I set up a live engraving station where guests could have their items personalized in real time, adding a refined, custom detail to the retail activation. Watching each piece transform into something one of a kind, right there on the spot, is one of my favorite parts of this work. It turns a great product into a meaningful keepsake from the night.

On-site engraving is such a powerful way for brands to elevate a launch event. It adds an interactive layer that guests remember long after they leave, and it fits naturally into the kind of culture driven activations that brands like Nike do so well.

I'd love to bring this kind of personalization to more launch events, retail activations, and brand collaborations across Los Angeles.